Services
GidMarket collects and analyses the evidence needed for business decisions and turns it into practical recommendations tailored to each project.
Market research
Market research helps assess the current state, size, dynamics and future prospects of a market. We design a methodology around the project goals, geography and available evidence.
- Market size and trend analysis
- Competitor and positioning assessment
- Customer demand and preference research
- Growth drivers, barriers and risks
- Forecasts and practical recommendations
Findings are delivered through clear tables, charts, conclusions and decision-oriented recommendations.
Business plans
A business plan combines the operating model, costs, revenue, investment and cash flow of a project. It can support a launch, a financing application, investor discussions or an internal management decision.
- Market and competitive environment
- Sales, revenue and cost forecasts
- Investment plan and cash flows
- Break-even, profitability and risk analysis
- Implementation conclusions and recommendations
Marketing strategy
A marketing strategy defines a company’s market position, growth priorities, target audience and promotion approach. It is grounded in market evidence and an assessment of the company’s internal capabilities.
- Company and product diagnostics
- Market and competitor analysis
- Audience selection and positioning
- Channel and budget planning
- Prioritised implementation steps